Packaging Insights

I see DTC founders lose thousands of dollars every month because they pick the wrong “eco” packaging certification. They think one green label covers everything. In reality, the wrong choice blocks their products from major markets or wastes money on features customers never notice. In 2026, the right certification depends on your target market, product […]

The new EU rules put real pressure on DTC brands. Many face higher costs and compliance risks if they ignore the changes. I see this every day in my work at Choco Package. DTC brands must prepare for stricter recyclability, recycled content targets, and EPR fees starting in August 2026 under the PPWR. Non-compliant packaging […]